Most owners and leaders of small businesses don’t see the value of personal branding in the online world yet as it has not been necessary in the past. The world of sales is changing in the age of the well-informed buyer. A proper personal branding based on story-telling can complement traditional values like word of mouth and referrals. A sustainable strategy includes a blended engagement between online and offline by using Social Selling tactics to reach out to a modern audience. The presentation is adopting corporate mindsets with the consumerisation of IT to benefit small businesses.