Leigh Cowan

Internationally revered pricing strategy consultant.

With over 30 years of working experience, Leigh Cowan, B. Commerce – Marketing (UNSW); Grad. Dip Strategic Planning (London City University), is the Managing Director of Leadership Empowerment Pty Ltd, brings a vast range of experience and lateral thinking to benefit his clients.

Originator of “Advanced Pricing Strategy”, “How to Build Outstanding Corporate Strategy”, “Managerial Marketing in the Real World” just to name a few,, Leigh is a freethinker in commercial strategic marketing management and a highly sought after expert. He presents his theories and conducts marketing training workshops both across Australia and internationally.

Leigh has had marketing papers published, taught Fundamentals of Marketing to undergraduates at the University of NSW, Marketing Management at the UTS Graduate School of Business in Sydney and subjects as diverse as Marketing Communications, Consumer Behaviour and Strategic Marketing Planning and Strategy.

As a consultant over the past 20 years, he has helped companies grow sales by as much as 50% in one year, successfully launch products that may have never found success on their own and saved business leaders from disastrous choices in corporate strategy.

Over the decades, Leigh has had profound marketing management and product launch success in Finance, FMCG, IT industry, Government and Professional Services. During a stint in the UK, he helped an FMCG company increase its market share 6-fold in under 18 months, knocking the mighty Mars Corporation on its backside.

Leigh is part of Leadership Empowerment Pty Ltd that specialises in marketing governance, planning and strategy and has presented workshops to heads of business, and SMEs alike, for over 15 years..

List of companies that have benefited from Cowan’s expertise include:

• ING

• Morgan & Banks

• Telstra

• Westpac

• Maybank

• AlliedBank

• CIMBBank

• DBSBank

• Bank of Ceylo

• Nestle

• Unilever

• Nutella

• Abbot

• AMBank

• Bank Islam Brunei Darussalam

• Johnson&Johnson

• Marion Merrell Dow

• United Overseas Bank – Malaysia

• NDBBank

• Union Bank of Philippines • Muang Thai Insurance

• AVCO Financial Services • Proctor & Gamble

• Colgate

• Jalna Dairy Foods

• Erskine Dental

• VietinBank

• Sara Lee