Dr. Leah Ellich is an award winning sales psychologist and business strategist who is recognised as a pioneer and thought leader in the field of psychology and neuroscience. Here’s an interview with one of the Professional Services marketing Conference speakers on the

Preparations are well underway for the Professional Services Marketing Conference 2023. The line-up of marketing and business professionals speaking at this years conference are outstanding. Here’s Conference Convenor, Adrienne McLean, on a zoom call with our Opening Keynote Speaker, Laura Viskovich, FOUNDER

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People like to buy from people who they know, like and trust — especially on non-transactional services. The advent of professional social media sites opened the possibility to showcase what we can do for our clients using an authentic, genuine personal brand. How can

Here our Professional Services Marketing Conference- Digital Marketing expert, Luke Chaffey is debunking some Digital marketing myths and explaining really how digital marketing fits into traditional marketing. Digital marketing is a tool to raise awareness of your business and Luke is describing

Here’s a fabulous video of Luke Chaffey detailing tools on Google that can help your business rank high on the list. This is a fabulous segue to Luke’s presentation at the Professional Services Marketing Conference – in the closing keynote, Luke is

Clare Edwards MIML raises some important and fundamental questions about habits, systems & procedures when running a business. These are really vital topics for efficiency, productivity and ultimately growth. You can meet Clare Edwards and discuss how to develop your productivity and

Service Professionals are experts at what they do – whether an accountant, lawyer , chiropractor, book-keeper, yoga teacher, business coach, what-ever profession you do providing a service. However, this doesn’t mean that they find the process of growing a business easy, some

I will be speaking at the Professional Services Marketing conference at the Boulevard Hotel, Sydney on Saturday, August 18.  I am humbled that Adrienne McLean has asked me to deliver the opening keynote address – it is both a privilege and a

Most people engaging in digital marketing will already be aware of the importance that keywords play in their search engine optimisation. The idea is that we tailor our content to target short-tail and long-tail keywords since these appear in search queries when