Description
Do you worry, dread, or lose sleep over pricing? Are you pricing too high, too low, or is there another pricing option you haven’t considered that might be better for you? Have you thought about or calculated the improvements to profits that could follow a better pricing approach? Are you losing sales, damaging your image, sending the wrong message with your current pricing policies?
Imagine a set of guidelines that just make it super easy to make the most professional pricing strategy decisions every time… at your fingertips.
Join strategic planning and marketing veteran, Leigh Cowan, executive trainer, marketing mentor, ex CMO and revealed author of books such as “Advanced Pricing Strategy”, as he shares his knowledge expertise and methodology for optimal pricing.
Business leaders often comment that they have experienced in an epiphany in their ability to price strategically after attending Leigh’s informative and instructive pricing workshops.
CEOs and other heads of business have taken the tools presented in this workshop and applied them we’ve immediate and significant success.
You’ll discover sure-fire methods to make better pricing decisions that suit your circumstances every time, rules that just make it easier to make professional pricing strategy decisions every time… Learn strategic pricing tools to make shrewd and effective pricing decisions, improve bottom line profits and easing future confusion and frustration over making pricing decisions.
This workshop serves as a guide for many executives to help them make wise and effective pricing decisions, improving bottom-line profits and easing the confusion and frustration over making pricing decisions.
From unravelling the application of value-based pricing as a tactical concept, to the progression of alternative pricing strategies that match different circumstances, Leigh delivers what dedicated pricing decision-makers need to know.