In today’s competitive landscape, small business owners often find themselves grappling with the. complexities of marketing, feeling as if their efforts are adrift without a clear strategy. This sense of uncertainty is compounded by the challenges of navigating limited budgets and the ever-changing algorithms of digital platforms like Facebook. However, amidst this uncertainty lies a beacon of opportunity: partnership marketing. Forbes Magazine and American Express confirmed partnership marketing is the most expedient
route to expanding audience reach, bolstering brand credibility, and driving sales growth. By collaborating with like-minded businesses, entrepreneurs can leverage shared resources, tap into new audiences, and forge mutually beneficial relationships that propel their brands to new.
Drawing from her extensive experience in strategic marketing partnerships with ASX-listed brands,
hit TV shows like The Block, and her own multimillion-dollar manufacturing business, Therese Tarlinton offers invaluable insights and actionable strategies to empower business owners in their
marketing efforts.
Through her workshop, business owners will gain a deeper understanding of the various types of marketing partnerships available to them, including co-branding initiatives, joint promotions, and cross-promotional campaigns. They will also learn to identify and leverage the unique assets within their own businesses that hold the potential for fruitful collaborations, beyond just their social media following.
Attendees will walk away equipped with a step-by-step framework for positioning their companies as sought-after collaborators, attracting brands eager to align their values and objectives.
In essence, this workshop is not just about rethinking marketing—it's about redefining the way small
business owners approach growth and innovation. By embracing the power of strategic partnerships, entrepreneurs can transform their businesses into thriving ecosystems of collaboration, creativity, and collective success.
Workshop Audience Takeaways:
1. Explore three types of marketing partnerships for sustainable growth.
2. Identify 16 key assets within your business ripe for collaboration, beyond social following.
3. Implement six actionable steps to position your company as a sought-after collaborator, attracting
brand partnerships for mutual success.