The Greatest Digital Marketing Myths of 2018

Here our Professional Services Marketing Conference- Digital Marketing expert, Luke Chaffey is debunking some Digital marketing myths and explaining really how digital marketing fits into traditional marketing. Digital marketing is a tool to raise awareness of your business and Luke is describing

Reduce Wasted Ad Spend

Most people engaging in digital marketing will already be aware of the importance that keywords play in their search engine optimisation. The idea is that we tailor our content to target short-tail and long-tail keywords since these appear in search queries when

The Struggle is part of the Journey

The FIFA World Cup in Russia is upon us and sadly I watched our national football team, the Socceroos’ journey in the tournament come to an end. While valiant and stoic, the team leaves finishing last in their group. This after an

Understanding the Four Pillars of SEO

Understanding Search Engine Optimisation (SEO) requires understanding what search engines are trying to do for us. From an end-user point of view, their primary objective is to match user intent with high quality, relevant content. `In order to deliver accurate results, search