Most people engaging in digital marketing will already be aware of the importance that keywords play in their search engine optimisation. The idea is that we tailor our content to target short-tail and long-tail keywords since these appear in search queries when

Understanding Search Engine Optimisation (SEO) requires understanding what search engines are trying to do for us. From an end-user point of view, their primary objective is to match user intent with high quality, relevant content. `In order to deliver accurate results, search

Strong willed, focused individuals with an entrepreneurial spirit start and get a business up and running. These business owners are specialists in their field of expertise and build the business by utilising their network around them. The business gets some regular clients