Check out the 8 P’s of Marketing.
1. Promotion
2. Price
3. Product
4. Place
5. People
6. Pestleed
7. Perception “Physical Evidence”
8. Processes
One applied aspect of strategic marketing science, known as the 7th “P” of Marketing, is “Physical Evidence” that is the perceptual clues” that press buyer buttons of value assessment.
The Professional-Services-Marketing-Conference 2023 has the conference day with workshops to follow.
Leigh Cowan is running a workshop on Day 2 of the conference ” Pricing Professional Services Strategically”. Perception and Physical Evidence ties into Pricing Strategy and Leigh will deep-dive into this along with all the 8 P’s of Marketing.
Attend on the 30th August for the conference and then 31st August for “Pricing Professional Services Strategically”. See comments for the booking link.
For Service Professionals running a business, this is a must!