The Greatest Digital Marketing Myths of 2018

Here our Professional Services Marketing Conference- Digital Marketing expert, Luke Chaffey is debunking some Digital marketing myths and explaining really how digital marketing fits into traditional marketing. Digital marketing is a tool to raise awareness of your business and Luke is describing

A keynote that will break the monotony

I will be speaking at the Professional Services Marketing conference at the Boulevard Hotel, Sydney on Saturday, August 18.  I am humbled that Adrienne McLean has asked me to deliver the opening keynote address – it is both a privilege and a

Reduce Wasted Ad Spend

Most people engaging in digital marketing will already be aware of the importance that keywords play in their search engine optimisation. The idea is that we tailor our content to target short-tail and long-tail keywords since these appear in search queries when

The Struggle is part of the Journey

The FIFA World Cup in Russia is upon us and sadly I watched our national football team, the Socceroos’ journey in the tournament come to an end. While valiant and stoic, the team leaves finishing last in their group. This after an