People like to buy from people who they know, like and trust — especially on non-transactional services. The advent of professional social media sites opened the possibility to showcase what we can do for our clients using an authentic, genuine personal brand. How can

Here our Professional Services Marketing Conference- Digital Marketing expert, Luke Chaffey is debunking some Digital marketing myths and explaining really how digital marketing fits into traditional marketing. Digital marketing is a tool to raise awareness of your business and Luke is describing

Clare Edwards MIML raises some important and fundamental questions about habits, systems & procedures when running a business. These are really vital topics for efficiency, productivity and ultimately growth. You can meet Clare Edwards and discuss how to develop your productivity and

Service Professionals are experts at what they do – whether an accountant, lawyer , chiropractor, book-keeper, yoga teacher, business coach, what-ever profession you do providing a service. However, this doesn’t mean that they find the process of growing a business easy, some

I will be speaking at the Professional Services Marketing conference at the Boulevard Hotel, Sydney on Saturday, August 18.  I am humbled that Adrienne McLean has asked me to deliver the opening keynote address – it is both a privilege and a

The FIFA World Cup in Russia is upon us and sadly I watched our national football team, the Socceroos’ journey in the tournament come to an end. While valiant and stoic, the team leaves finishing last in their group. This after an

Return on Investment (ROI) is an important aspect in measuring the effectiveness of your blog. It’s important to understand that how it’s measured depends a lot on what your campaign objectives are. What are the results you are looking for? Is it

As service professionals, information is key to our success. Researching, distilling, analysing and reporting all form a critical element of our roles. Do you sometimes feel though like you’re drowning, being inundated and bombarded, with a strong urge to put your fingers

Our Masters of Ceremonies for the Professional Services Marketing Conference,Tim Stackpool, has the important role of guiding us through the conference day and introducing the speakers – Tim presents for many conferences and stadium events. We are thrilled to have Tim’s expertise

When being a Professional running a business, you have the service you offer (which you love to do) plus you have the business side – the finances, the marketing, selling , book-keeping and so on. There’s a lot of business things that