A keynote that will break the monotony

I will be speaking at the Professional Services Marketing conference at the Boulevard Hotel, Sydney on Saturday, August 18.  I am humbled that Adrienne McLean has asked me to deliver the opening keynote address – it is both a privilege and a

The Struggle is part of the Journey

The FIFA World Cup in Russia is upon us and sadly I watched our national football team, the Socceroos’ journey in the tournament come to an end. While valiant and stoic, the team leaves finishing last in their group. This after an

How to Create Blogs that Increase ROI

Return on Investment (ROI) is an important aspect in measuring the effectiveness of your blog. It’s important to understand that how it’s measured depends a lot on what your campaign objectives are. What are the results you are looking for? Is it

Information Overload in the 21st Century – Clare Edwards MIML

As service professionals, information is key to our success. Researching, distilling, analysing and reporting all form a critical element of our roles. Do you sometimes feel though like you’re drowning, being inundated and bombarded, with a strong urge to put your fingers

A message from our MC , Tim Stackpool,

Our Masters of Ceremonies for the Professional Services Marketing Conference,Tim Stackpool, has the important role of guiding us through the conference day and introducing the speakers – Tim presents for many conferences and stadium events. We are thrilled to have Tim’s expertise

Understanding the Four Pillars of SEO

Understanding Search Engine Optimisation (SEO) requires understanding what search engines are trying to do for us. From an end-user point of view, their primary objective is to match user intent with high quality, relevant content. `In order to deliver accurate results, search