I will be speaking at the Professional Services Marketing conference at the Boulevard Hotel, Sydney on Saturday, August 18. I am humbled that Adrienne McLean has asked me to deliver the opening keynote address – it is both a privilege and a responsibility. Thanks, Adrienne!
It is indeed a rare honour to be called upon to preface quality presentations by such an accomplished line-up of speakers, each highly regarded in their own space. You will hear from the likes of (in alphabetical order) Francois Alizart, Geoff Anderson, Atul Aneja, Jenny Cartwright, Luke Chaffey, Clare Edwards, Ondina Gregoric, Gunnar Habitz, Rashid Kotwal, Charles Mille, and Edward Zia (apologies if I have left out anyone). They will be talking about Sales, Marketing, Business development, Branding, Coaching/Mentoring, Design thinking, Human behaviour, Digital presence, Self-development, Sponsorship etc.
As Conference Organiser, Adrienne will be book-ending the day’s proceedings with her thoughtful opening and closing remarks. I have seen on video how Tim Stackpool, the Conference MC (whose energy is only matched by Edward Zia’s untiring zeal) can hold audience attention with his competent compering.
Delivering a keynote is never easy. You don’t want to be a spoiler saying the same things that others might be covering off in their speeches. At the same time, you don’t want your piece to be disconnected from the rest of the narrative. What’s more, I will be immediately followed by the Hon’ble Craig Laundy, MP, Federal Minister for Small and Family Business, Workplace and Deregulation. Given the relevance and importance of his portfolio, I am sure there would be keen interest in what he has to say. My keynote should strive to be a worthy preamble.
I can promise you one thing, I will get up there and be my natural self. Sharing what I truly believe in, whether it is based on personal opinion or learnings shaped by decades of experience. You might find some of my views will challenge many of the prevailing myths around professional services, marketing, strategy, branding, selling, research, technology and more. Other thoughts might encourage you to pause and think before you spend your next marketing dollar. I hope my introduction would pave the right foundation for the speakers to build on.
You will also benefit immensely from the panel discussion later in the day where some of these sharp minds might counter or concur with each other. I am hoping I will able to stay back.
Good luck with the conference and I look forward to seeing as many of you there whatever professional service is your passion. Save your seats now, it is barely a month away.
https://www.linkedin.com/in/maheshenjeti/ July 19, 2018